So, now that Oprah’s given every member of her magazine’s staff an iPad, publisher Hearst is going to make sure they can read their work on the device.
AdAge reports that Hearst is readying iPad app versions of O, Esquire, Food Network Magazine and its other popular titles, following in the footsteps of its Popular Mechanics app, which has sold more than 12,000 downloads.
“Capitalizing on Oprah Winfrey’s huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that’s expected in the fourth quarter will let users buy e-books and read them within the app itself,” the magazine reports. “The app preserve the basic magazine experience but include visual tags that let users know they can see a video message from Ms. Winfrey or interact in some other way. A module on articles will let users make comments and see other readers’ remarks.”
And they’re far from alone.
Peter Kaplan, the former editor of The New York Observer who has just been hired as editorial director of Fairchild Fashion Group (publishers of Women’s Wear Daily, among other publications) tells his old colleagues: “There’s a new generation of readers coming up and they’ll be readingWomen’s Wear and these other publications, and they want a first-rate web site, and they’re gonna want something for the iPad. They want apps!”
And who can blame them?
Sports Illustrated has truly capitalized on the new technology.
When word of the death of Yankee owner George Steinbrenner broke earlier this week, Sports Illustrated quickly swapped out the cover on the iPad version of their magazine from LeBron James to Steinbrenner.
Apparently, take that antiquated print and hello new technology (though, of course, i write this on a table strewn with newspapers and magazines, the way it should be)>
But, like I said yesterday, the writing does appear to be on the tablet.
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- ‘O’ On the iPad! Hearst Titles Digital (observer.com)