IPad vs. Nook vs. Kindle: Who’s Winning (If anyone)?
Well, maybe that’s not the question on everyone’s mind but I’m sure someone, somewhere, might be wondering. After all, a lot of the talk (here included) was about whether or not it would be a Kindle killer, would it help the Kindle or would the two find a way to co-exist.
Before we get to that, though, let’s take a quick look at the pre-IPad world.
According to a report earlier this week from Digitimes Research, which tracks this sort of thing, in March — the Nook from Barnes and Noble outsold the KIndle, accounting for roughly 53 percent of all e-book readers shipped that month.
The site attributed that to the fact that the Nook was fairly new, the Kindle had been on the market, and people were curious about the new thing.
Digitimes estimates that 1.43 million e-reader devices shipped during the first quarter of 2010, the last quarter Before IPad.
So, where does Apple’s new device fit into this landscape?
Well, keep that 1.43 million number in mind.
First, there was the announcement from Apple that they had sold 300,000 units the first day, which was a testament to the company’s ever-successful hype machine (plus the fact they tend to deliver on that hype).
Then, less than a week later, while unveiling the new IPhone operating system, they revealed they had sold another 150,000 devices.
Now, let me introduce you to Chitika Labs, which has been using cookies to track IPad sales. They concede it’s not a perfect system but, they seem pretty confident.
As of this writing, their live counter indicated that more than 1.1 million IPads have been sold already.
Which brings us back to the beginning: who’s winning? Well, on one level, it would seem Apple based on sales alone.
But what does it all mean? Does it mean the Kindle is doomed? The Nook’s on its way out?
With meaning to be too much of a wuss, I would have to say the answers are: it’s too early too really tell but my sense is, it’s all good and no and no.
While I have a soft spot for the printed word, books and newspapers that I can hold in my hand, and want them to be around for a long time — and am also concerned that the emphasis on e-readers, could take away from kids in schools, I do think that anything that gets people reading more is probably a good thing.
The question that remains, though, is that what’s happening?
According to Appitzr.com, which tracks apps, books make up more than one out of every five apps available in the ITunes store — 22 percent — yet account for only 3 percent of apps that are downloaded.