What Is True/Slant?
275+ knowledgeable contributors.
Reporting and insight on news of the moment.
Follow them and join the news conversation.
 

Mar. 17 2010 - 8:24 pm | 566 views | 1 recommendation | 0 comments

TV Networks Say “Vagina” Is A Four-Letter Word

Tampon brand Kotex made the mistake of using the word “vagina” in an advertisement, and naturally it was pulled by the networks before it could air. This begs the question, why are we still so afraid of our genitals? Certainly, we’re afraid to talk about them, but the underpinning here is that we are afraid of the organs themselves. Short answer: we’re prudes. The long answer of course would involve redacting the entire history of sexual repression through the ages.

A blog post by Richard Adams of the UK Guardian highlights the hypocrisy and double-standards at work:

Even when the company substituted “down there” for vagina, two of the networks still wouldn’t run the ad, so the company was forced to drop the idea altogether. That provoked Amanda Hess, author of The Sexist blog, to observe: “Now, the commercial contains no direct references to female genitalia – you know, the place where the fucking tampon goes.”

An executive for Kimberly-Clark, the owner of Kotex, notes that US TV networks have no such compunction about references to “erectile dysfunction” in prime-time ads for Viagra and Ciallis.

Here is the amended commercial that has now aired:

Indeed, it has been perfectly acceptable to openly discuss Grandpa’s limp dick on television, but vaginas are too disgusting to even mention. Must we really remind ourselves that most of us entered this world through one? The time has come for television to stop infantilizing us and address our pee pees and wee wees by their proper names.


Comments

No Comments Yet
Post your comment »
 
Log in for notification options
Comments RSS
 

Post Your Comment

You must be logged in to post a comment

Log in with your True/Slant account.

Previously logged in with Facebook?

Create an account to join True/Slant now.

Facebook users:
Create T/S account with Facebook
 

My T/S Activity Feed

 
 

About Me

My bread and butter comes from booking and managing indie rock bands. Being a consummate music nerd, I enjoy this job more than any other I've had. The rest of my time I devote to the art gallery I operate out of my apartment in San Francisco. Check me out: partisangallery.com

Alternative exhibition spaces like mine have popped up everywhere in this depressed economy. Go support your local art galleries or start your own! Also support your local record stores. Depressingly, they are a dying breed.

See my profile »
Followers: 15
Contributor Since: November 2008
Location:San Francisco