Read My Book! Watch My Video! Authors Turn YouTube Promoters, Ready Or Not
So much for the garret.
As authors today now know, or quickly learn, whether you can produce a publishable manuscript is only one piece of the puzzle. How are you on YouTube?
From The New York Times:
“But people who spend their whole lives writing and people who are good on video turn out to be two very different sets of people,” said the best-selling author Mary Karr, who last year starred in her first book video for her memoir “Lit.”
When, at her publisher’s request, Ms. Karr created the trailer, “I looked like a person in a studio who had never been in a studio.” She scrapped the footage and asked her son to shoot her in their living room instead. The final version opens with Ms. Karr drawling, “I’m Mary Karr and I’m here to talk about my new book, ‘Lit.’ ” She goes on to say, in her trademark twang, that the book “took me seven years to write, and believe me, I would have made more money working at McDonald’s.” Featuring Ms. Karr’s languid wit and reluctant half-smiles, punctuated by family photos of the author, the trailer is actually pretty good.
But don’t tell that to the author. “It is, in a word, humiliating,” Ms. Karr said.
For many authors, it was bad enough when, once every book, you had to slick on makeup, hire a photographer and adopt a writerly pose — hand on chin, furrowed brow — for the book jacket portrait.
I saw this when I sold my first book, on a cold wintry day in 2002, summoned to the headquarters of Simon & Schuster to meet several executives face to face. I knew this was my audition: Could I handle public pressure? Tough questions asked face to face? Was I fat or spotty? Did I stutter? Wilt under pressure?
I wore navy blue wool, my power uniform — anything that airline pilots or cops wear makes me feel safe and strong.
When I sold my second book, in September 2009, I sat in a very small room with, once more, my agent and three executives who would decide if I was worth their investment. This time I wore black, to hide the sweat rings. I knew how I comported myself there could kill the deal. This is the author’s lot now, donning a cool, calm, engaging public face.
It demands a very different set of skills to be able to chat lucidly and wittily to a camera, whether on YouTube or on CNN, or to do live radio or public events than to write prose of any value. Writers, by their nature and/or training, look inward or observe others. Many find such preening abhorrent, simply not who they really are.
Yet, authenticity sells.
Love the irony.