Is Blogging A Dying Art?
An interesting piece from The Economist:
Signs are multiplying that the rate of growth of blogs has slowed in many parts of the world. In some countries growth has even stalled.
Blogs are a confection of several things that do not necessarily have to go together: easy-to-use publishing tools, reverse-chronological ordering, a breezy writing style and the ability to comment. But for maintaining an online journal or sharing links and photos with friends, services such as Facebook and Twitter (which broadcasts short messages) are quicker and simpler.
Charting the impact of these newcomers is difficult. Solid data about the blogosphere are hard to come by. Such signs as there are, however, all point in the same direction. Earlier in the decade, rates of growth for both the numbers of blogs and those visiting them approached the vertical. Now traffic to two of the most popular blog-hosting sites, Blogger and WordPress, is stagnating, according to Nielsen, a media-research firm. By contrast, Facebook’s traffic grew by 66% last year and Twitter’s by 47%. Growth in advertisements is slowing, too. Blogads, which sells them, says media buyers’ inquiries increased nearly tenfold between 2004 and 2008, but have grown by only 17% since then. Search engines show declining interest, too.
People are not tiring of the chance to publish and communicate on the internet easily and at almost no cost. Experimentation has brought innovations, such as comment threads, and the ability to mix thoughts, pictures and links in a stream, with the most recent on top. Yet Facebook, Twitter and the like have broken the blogs’ monopoly.
I am about to start a new blog, for an Australian website, on women and work (only twice a month, luckily) and have been sadly neglecting/ignoring the blog I began at theopencase.com, which covers crime.
How much can anyone have to say?
Blogging, for me, has a number of challenges:
1) I need to be paid for my work and most blogs don’t pay; 2) I need what I say to be intelligent, amusing, helpful. I don’t feel that everything I think is worth posting. That slows my production. 3) There is an insatiable quality to blogging, the feeling that you have to be on top of your issues all the time which (see point 1) is lovely if you’re independently wealthy and can take lots of unpaid time to opine on-line or you are OK shooting your mouth off and knowing it’s out there for all sorts of people to see; 4) people whose opinions can make a difference to my career are reading this stuff. Which is good. It’s very flattering indeed to see some of the links to major websites that analyze journalism, but it reminds me that I need to be thoughtful — not just fast or first.
This blog began July 1, 2009 and this is my 844th post. Crazy. I’m pooped!
I don’t think I’m that fascinating, so the frequency isn’t a reflection of my ego, and need to be heard (which it may well look like!) but my desire to hit the numbers I needed — 5,000 or 10,000 unique visitors per month — to reach my T/S bonuses. My best month was May, with more than 15,000. That was pocket change to people like Matt Taibbi, but a lot for me.
Today, more people are tweeting or using Facebook to communicate their own thoughts and personal data, while blogs are becoming niche or micro-niche areas of specialty, like the one referenced in that story from Sweden on how to paint your house.
Now I’m becoming even more of a dinosaur…if I used to be Stegosaurus (being a generalist in a hyper-specialized medium) I’m starting to feel like a trilobite…primordial ooze, even.
I still read very few blogs, but I do read Facebook several times a day, and have found many items I use here — like this one — from others’ posts there. I have FB friends in Bhutan, Paris, Atlanta, Los Angeles, and many of them are fellow journos or photographers, people traveling or noticing fun stuff. A few (sigh) are endless, tedious self-promoters.
I’ll soon start tweeting (saying what exactly?!) as instructed by the publicist for my book publisher. I need to (further) build a set of readers eager, one hopes, to reach for my retail book when it appears next spring. I wouldn’t tweet unless ordered to do so. But this is the new world. Many writers now spend as much time, sometimes more, publicizing their work than actually producing it.
Do you spend more time now on Facebook and Twitter than reading or writing blogs? Why?
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