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Sep. 29 2009 - 11:52 am | 60 views | 0 recommendations | 2 comments

New Tampax Ad With Serena Williams Slams Every Woman’s Annoyance

Serena Williams after beating Dinara Safina on...

Image via Wikipedia

Every woman who’s ever had her period show up at exactly the wrong moment — at the beach, on your honeymoon, wearing those gorgeous brand new $40 panties, during a job interview, on a canoe trip (ugh!) — can laugh along with a great new ad for Tampax featuring Serena Williams battling a tiny woman, Mother Nature, in a suit bearing a “gift” in a red box. Yup, her period.

I love the funny, frank, playful way this ad addresses what every woman knows can be an uncomfortable orĀ  embarrassing annoyance. Not your period, but not being ready for it. I love Mother Nature, in her suit, as “Aunt Flo”, that tired old name we gave our periods in…Grade Six? I love the confrontation between a powerful athlete and the inevitable, healthy fact of a monthly menstrual flow.

Women are cool, tough, powerful. And get their periods. Check out this funny new ad for Tampax.


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    Former reporter and feature writer for the Globe and Mail, Montreal Gazette and the New York Daily News. Winner of a Canadian National Magazine Award (humor) about -- what else -- my divorce. I've been writing frequently for The New York Times since 1990 on almost any subject you can think of -- yup, I'm a generalist. Author of "Blown Away: American Women and Guns" (Pocket Books 2004). Canadian born, raised and formally educated, I've lived in New York since 1989.

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