New Tampax Ad With Serena Williams Slams Every Woman’s Annoyance

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Every woman who’s ever had her period show up at exactly the wrong moment — at the beach, on your honeymoon, wearing those gorgeous brand new $40 panties, during a job interview, on a canoe trip (ugh!) — can laugh along with a great new ad for Tampax featuring Serena Williams battling a tiny woman, Mother Nature, in a suit bearing a “gift” in a red box. Yup, her period.

I love the funny, frank, playful way this ad addresses what every woman knows can be an uncomfortable or  embarrassing annoyance. Not your period, but not being ready for it. I love Mother Nature, in her suit, as “Aunt Flo”, that tired old name we gave our periods in…Grade Six? I love the confrontation between a powerful athlete and the inevitable, healthy fact of a monthly menstrual flow.

Women are cool, tough, powerful. And get their periods. Check out this funny new ad for Tampax.