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Jul. 24 2010 - 12:26 am | 102 views | 0 recommendations | 0 comments

Snoop Dogg expands football league, his coolness to Chicago

Snoop Dogg — is there nothing he can do wrong? (Or at least not get away with?)

Cal Ripken Jr. sold his name to an existing baseball league and has done plenty to promote it, but the rapper-Katy Perry sidekick has built a successful youth football league from the ground up, and has done so in the inner city, where most leagues usually go to die.

Now Chicago kids are going to learn what it’s like to play in a Snooper Bowl. He came to Chicago on July 23 for a football clinic as a precursor to expanding his Snoop Youth Football League to the city. The low-cost league will be geared toward kids in public housing in a city where the violent crime rate is double that of New York or the birthplace of the Snoop league, Los Angeles. From NBC Chicago:

“I’m bringing football out here so they can take their energy, their anger and their attitude and put it in the right source of environment, which is the football field,” he said. …

Snoop Dogg, a former high school quarterback, started the program in 2005 with a $1 million investment. He’s coached his son’s youth and high school football teams.

The league, which will offer a lower cost to participate, is still looking for funding.  But the rapper said recent violence in the city shows how much Chicago kids need alternatives like his league.

“I just feel like Chicago needs me right now.  And I need Chicago,” he said.

In an interview with Time Out Chicago, Snoop Dogg said he started an assistant coach for his son, became his head coach, and decided to start his own league because he didn’t like all he saw with organized football, particularly expenses that froze out those from poorer neighborhoods. He also said a league like his might have prevented him from his long path of trouble, though on the other hand without it he wouldn’t have had the career and the money to fund a league keeping other kids out of trouble.

Snoop Youth Football teaches kids to go 1-8-7 on tha undercover cop only in their minds. However, a safety can go 1-8-7 on a receiver across the middle. (NSFW lyrics)

Snoop Dogg just received a VH1 Do Something award for his football league. He also should receive some sort of award for trying to decrease football head injuries by getting his kids state-of-the-art helmets and training them on avoiding head injuries, which is a hell of a lot more than just about anyone else inside the sport is doing. So if the money he gets for slumming on “California Gurls” is going toward this, then who’s to care if he hooks up with Ke$ha or Miley Cyrus later? If it’s Snoop, it must be worthwhile.


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    About Me

    A youth sports blog written by Bob Cook. He contributes to NBCSports.com, or MSNBC.com, if you prefer. He’s delivered sports commentaries for All Things Considered. For three years he wrote the weekly “Kick Out the Sports!” column for Flak Magazine.

    Most importantly for this blog, Bob is a father of four who is in the throes of being a sports parent and youth coach in an inner-ring suburb of Chicago. He reserves the right to change names to protect the innocent and the extremely, extremely guilty.

    You can follow me at facebook.com/rkcookjr and twitter.com/notgoingpro. I'm endlessly fascinating.

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    You can see what I’m up to by following me at facebook.com/rkcookjr and/or twitter.com/notgoingpro. You can also become an official fan of Your Kid’s Not Going Pro on Facebook. I’m endlessly fascinating.