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Jul. 2 2010 - 2:33 pm | 41 views | 0 recommendations | 0 comments

How to run your business from Starbucks (without acting like a jerk)

Peter Mitchell, a public relations and adverti...

WiFi is now free to all at Starbucks, which makes Om Malik’s tips on running your business out of a coffee shop especially timely. Some of Malik’s suggestions have to do with working comfortably and efficiently (like investing in a good pair of noise-cancelling headphones) but a number of others fall under the rubric of good manners: Tip generously, and don’t sit there like a potted ficus all day without buying something; don’t spread your personal effects all around the place; set your cell phone to vibrate and take your calls outside. It’s refreshing to hear somebody with a following urge his readers not to act like jackasses. But I’m afraid I’m not sanguine. One unintended consequence of WiFi’s increasing ubiquity beyond the home may well be an expansion in the number of people who act like they are home. So let’s all take Malik’s rules to heart and not hurt each other, okay?


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    I'm a writer in Santa Monica, CA. I spent some years at Newsweek and some more writing for TV. My freelance journalism has appeared in The New Yorker, Time, Slate, The Boston Globe, Fast Company, Fortune Small Business, Washington Journalism Review, American Journalism Review, American Heritage and TV Guide, and on PBS.

    I've been writing about popular culture for more than 20 years, and about technology for almost that long. I've been fascinated the last few years with the way the two have started to intertwine, so that's what I'll be looking at here: Technology, pop culture and the places where they meet. I'll also be poking around in the world of blogging, microblogging, nanoblogging, micronanoblogging and whatever comes next.

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