How to run your business from Starbucks (without acting like a jerk)
WiFi is now free to all at Starbucks, which makes Om Malik’s tips on running your business out of a coffee shop especially timely. Some of Malik’s suggestions have to do with working comfortably and efficiently (like investing in a good pair of noise-cancelling headphones) but a number of others fall under the rubric of good manners: Tip generously, and don’t sit there like a potted ficus all day without buying something; don’t spread your personal effects all around the place; set your cell phone to vibrate and take your calls outside. It’s refreshing to hear somebody with a following urge his readers not to act like jackasses. But I’m afraid I’m not sanguine. One unintended consequence of WiFi’s increasing ubiquity beyond the home may well be an expansion in the number of people who act like they are home. So let’s all take Malik’s rules to heart and not hurt each other, okay?