What Is True/Slant?
275+ knowledgeable contributors.
Reporting and insight on news of the moment.
Follow them and join the news conversation.

Apr. 29 2010 - 6:25 pm | 74 views | 0 recommendations | 0 comments

Best Thing Ever Of The Day (Web video division)

Rhett & Link are two guys with a video camera and a sponsor, and they’re traveling the country making free commercials for local businesses. Like this one, which Errol Morris recently called “the best commercial ever made.”

What’s the catch? According to Rhett & Link,

The catch is, there is no catch. This program is supported by MicroBilt Corporation, a company devoted to helping small businesses see profit. They want to see deserving local businesses get their props and have fun doing it, so they’re pimping us out to make it happen and frankly, if loving small business is wrong, we don’t want to be right.

Fair enough. I guess you could spend some time trying to unpack riddles like: Is it really authentic when two hipsters with sharp senses of humor make local TV spots that are deliberately quirky, as opposed to the seemingly sincere amateur local spots whose greatest glory has been the epic Flea Market Montgomery

…but this is quibbling and honestly, at that point my head starts to get all explodey. Besides, the Rhett & Link spots are plainly and simply awesome. Better just to enjoy. If you’re a local businessperson and want the Rhett & Link treatment, nominate yourself here.


No Comments Yet
Post your comment »
Log in for notification options
Comments RSS

Post Your Comment

You must be logged in to post a comment

Log in with your True/Slant account.

Previously logged in with Facebook?

Create an account to join True/Slant now.

Facebook users:
Create T/S account with Facebook

My T/S Activity Feed


    About Me

    I'm a writer in Santa Monica, CA. I spent some years at Newsweek and some more writing for TV. My freelance journalism has appeared in The New Yorker, Time, Slate, The Boston Globe, Fast Company, Fortune Small Business, Washington Journalism Review, American Journalism Review, American Heritage and TV Guide, and on PBS.

    I've been writing about popular culture for more than 20 years, and about technology for almost that long. I've been fascinated the last few years with the way the two have started to intertwine, so that's what I'll be looking at here: Technology, pop culture and the places where they meet. I'll also be poking around in the world of blogging, microblogging, nanoblogging, micronanoblogging and whatever comes next.

    You can reach me at billbarol.com.

    See my profile »
    Followers: 86
    Contributor Since: April 2009
    Location:Santa Monica, CA

    What I'm Up To

    An iPhone photo a day, every day for a year.