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Mar. 17 2010 - 7:57 pm | 17 views | 0 recommendations | 0 comments

Also, our battery life is great, and that’s why we no longer carry batteries

Image representing iPhone 3G as depicted in Cr...

What do you do if you’re the most tight-lipped, image-conscious, control freak of a company in the tech world — which is to say, you’re Apple — and some disgruntled buyers gripe that your new signature product’s touchscreen is easily scratched? It’s sort of brilliant, really: You ban the sale of screen-protecting films from your stores. What’s that? Somebody said iPhone screens scratch easily? Why, if that were true there would probably be a market for protective films, wouldn’t there? Do YOU see any protective films in our stores? Of course you don’t! See? Problem solved! Next! And thanks for shopping the Apple Store.


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    About Me

    I'm a writer in Santa Monica, CA. I spent some years at Newsweek and some more writing for TV. My freelance journalism has appeared in The New Yorker, Time, Slate, The Boston Globe, Fast Company, Fortune Small Business, Washington Journalism Review, American Journalism Review, American Heritage and TV Guide, and on PBS.

    I've been writing about popular culture for more than 20 years, and about technology for almost that long. I've been fascinated the last few years with the way the two have started to intertwine, so that's what I'll be looking at here: Technology, pop culture and the places where they meet. I'll also be poking around in the world of blogging, microblogging, nanoblogging, micronanoblogging and whatever comes next.

    You can reach me at billbarol.com.

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    Contributor Since: April 2009
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