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Feb. 18 2010 - 5:31 pm | 3,333 views | 1 recommendation | 6 comments

The making of ‘The Man Your Man Could Smell Like’

6a00d8341c630a53ef0120a8b176b3970bLeo Laporte talks to the guys who created the fantastic “The Man Your Man Could Smell Like” spot for Old Spice in this clip from twit.tv. If you haven’t seen the ad in question, it’s featured in the first 30 seconds or so of the clip; if you have, you are no doubt agog at its mind-boggling greatness, not to mention the fact that thanks to some ad hipsters up in Portland, OR, the stodgiest grooming product in history is now responsible for some of the sharpest advertising on TV. Fun bonus facts: The shooting of the ad was absurdly complicated but charmingly low-tech. Also, The Man Your Man Could Smell Like is actor Isaiah Mustafa, who played four years in the NFL. So, yeah, let’s recap: Handsome, funny, and a former pro athlete. I think we can all agree life isn’t fair.


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  1. collapse expand

    Thanks for sharing, that was awesome!

  2. collapse expand

    Facinating to see the inner workings of how a TV commercial (or any TV program) is made.

    Question re Isiah Mustafa: what NFL team(s) did he play for? Couldn’t find him on Wikipedia, or ProFootballReference.com.

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    I'm a writer in Santa Monica, CA. I spent some years at Newsweek and some more writing for TV. My freelance journalism has appeared in The New Yorker, Time, Slate, The Boston Globe, Fast Company, Fortune Small Business, Washington Journalism Review, American Journalism Review, American Heritage and TV Guide, and on PBS.

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