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Jul. 30 2010 - 8:19 am | 871 views | 1 recommendation | 9 comments

Good (not bye)

True/Slant began on July 1, 2008.  Lewis, Coates and I sat in a room with nothing but an idea.

We got to work (collecting Steve and Michael on the way) and on April 8, 2009 we launched our alpha site.

Twelve hours later we were called boring by Business Insider’s Dan Frommer.

Former longtime AOL (TWX) news exec Lewis Dvorkin has been working on a secret new project for about a year. It launched today — True/Slant, yet another news aggregator/blog farm — and it looks like a flop.

via Ex-AOL News Exec Launches A Boring HuffPo

A year passed and then Forbes announced it would be acquiring True/Slant.

Twenty days after that announcement Paul Carr took to TechCrunch declaring “RIP Forbes.”

I like the odds.

I feel incredibly proud and grateful to have shared the past 761 days with all of you, our T/S contributors and my True/Slant comrades.   In his post today Michael used the word joy, and he’s right.  Thank you all for that.

There’s a quote we often used from Jock Whitney, publisher of the New York Herald Tribune, and another I recently stumbled upon from Malcolm Forbes.

“News is more than what happens.”

“Presence is more than just being there.”

What is news presence in a multidimensional digital age?  That’s one of the things I’m thinking about.

The True/Slant story isn’t one with a discrete ending.  It is a step, with many more on the way.

On to the next one – at Forbes.   Hoping to see you there, present and accounted for…

yrs -


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  1. collapse expand

    I feel like it’s the last day of high school. Super sad knowing that I won’t get to see all of my friends every day, but excited to see what happens next.
    Thanks for the memories.

  2. collapse expand

    Best of luck on your new journey. Someday I hope you’ll put together a more detailed history- a lot of other entrepreneurs have lessons to learn from your team.
    Now I have to go find something else to distract me from my dissertation. Or finish the damn thing. :)

  3. collapse expand

    So terrific to have met you, Andrea! Looking forward to working with you in the months ahead.

  4. collapse expand

    Good luck at Forbes, Andrea, and thanks for all your help over the last year. I really enjoyed my time at True/Slant.

  5. collapse expand

    Dear De.Tech.Ive, Fun to see how this is evolving, and much appreciation for your humor and insights along the way. vick.

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    About Me

    Spent the first half of my career in television, the second half in digital media. Worked mostly at companies with triangle logos: Fox Television and AOL. Covered the serious and the sensational at A Current Affair. Created online and mobile content, products and communities at AOL. A few startups and now, happily, Chief Product Officer for True/Slant. And let's not forget that "AOL after Dark" project...

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    Contributor Since: October 2008
    Location:dc and ny

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