What’s worse: IE8 or commercials for IE8?
It’s really a toss-up. An infuriatingly aggravating toss-up. You see, Internet Explorer is known for its suckage. If you google “internet explorer sucks” you’ll get the following results:
- Why IE Sucks, a site all about the ways in which, y’know, IE sucks. In case you’re not clear on that, just check the tagline: Internet Explorer sucks ass. Need reasons? Read on, reader, read on.
- IE Sucks•Info, which calls Internet Explorer “the dumb browser” and boldly declares: Internet Explorer sucks so much, we won’t stop this internet explorer sucks campaign.
- IE Death March, encouraging companies to stop supporting IE6 – especially since there are now three versions of IE to support: IE6, IE7 and IE8. This site includes a list of things you can’t do in IE6, and things younger than IE6: It came out a few weeks before the Twin Towers fell. It came out before the Nintendo GameCube. It came out before the first iPod.
Beloved, it is not.
So what does Microsoft do? Let’s see….fix IE to address legit and long-standing techie complaints or spend lots of money creating an oxymoronic ‘viral’ marketing campaign. Hmm.
Trailing a series of failed and questionable commercials, Microsoft has launched an experimental new advertising campaign. Can Superman, puke jokes, and lolcats make IE cool again?
The new campaign features actor Dean Cain (former Superman from TV’s Lois and Clark) in a series of mock-PSAs, advertising the launch of Internet Explorer 8. Produced by Indiana-based ad agency Bradley and Montgomery, the commercials try hard to be funny in spots like S.H.Y.N.E.S.S. (“Sharing Heavily Yet Not Enough Sharing Still”) poking fun at web users who over-share lolcats, while going for the gross-out factor in O.M.G.I.G.P. (“Oh My God I’m Gonna Puke”) featuring a woman who’s accidently seen her partner’s obscene browser history.
Well, the campaign launched a couple of weeks ago and is now making the rounds. The commercial strategy seems to be so-bad-they’re-good. Except, they’re just so bad.
Chuckling yet? Try this one:
But wait, there’s more:
Funnybone still intact? Last one:
Hello, Microsoft? You are not 30 Rock or The Office. And we don’t want you to be. We just want a browser that works. I appreciate that you’ve partnered with Feeding America to make a donation when someone downloads IE8. But even they’re not promoting Internet Explorer on their homepage anymore. I couldn’t find it anywhere prominent on the site and I looked. Twice.
Oh, Microsoft, I know you launched an official IE8 site specifically to lure us down the path. But ZDNet’s Adrian Kingsley Hughes had a pretty strong rebuttal. And your tagline for this campaign: Browse Better. Browse Better?!? Stop with the unfunny video nonsense and fix it so we can browse better.
In the meantime, for everyone else, if you really want to browse better I suggest you try Firefox, Safari or Chrome.