True/Slant Staff

March 2009.  Photo by Matt Miller

“News is more than what happens.”

So said Jock Whitney, publisher of the New York Herald Tribune. He believed in voices, and so do we. Insights, perspectives and the story inside the story.

True/Slant is an original content news network tailored to both the “Entrepreneurial Journalist” and marketers who want a more effective way to engage with digital audiences.  Contributors, consumers and marketers each have a voice on True/Slant.

True/Slant is the digital home for the “Entrepreneurial Journalist.”  Knowledgeable and credible contributors anchor and build their digital brands on True/Slant using tools that enable them to easily  create content and craft stories filtered through human perspective (not an algorithm).

Consumers have direct access to contributors they respect and follow.  By commenting with contributors and each other, they create an authentic and ongoing dialogue around the news.

Marketers express their corporate voice through the T/S Ad Slant using the  same tools available to contributors.  T/S Ad Slants are fully transparent, with marketer-created content clearly labeled to maintain the integrity of the conversation.  For more information please contact advertise@trueslant.com.

Our goal is to build a community that is as engaged with the news as we are. With that in mind, this is by no means a finished product.  We launched our Beta in June 2009 and continue to develop and extend the experience.

True/Slant, a privately held company funded by Forbes Media and Fuse Capital, is based in New York.

Management Team

Lewis DVorkin, True/Slant Founder and Chief Executive Officer

Lewis DVorkin

Founder & Chief Executive Officer

Lewis is the founder of True/Slant, an original content news network. Leveraging his 35 years of media experience, Lewis envisioned a new model that combined the values and editorial standards of traditional news with the immediacy and interactivity of the digital medium. As CEO, Lewis leads an experienced team that is realizing this vision.

Previously, Lewis was Senior Vice President, Programming at AOL, where he was responsible for News, Sports and Network Programming and played an instrumental role in the launch of TMZ.com. He was also Executive Editor at Forbes magazine, where he spearheaded the magazine's redesign, managed the annual Forbes 400 Richest Americans list and created the Celebrity 100 List. He was Page One Editor of The Wall Street Journal, a Senior Editor at Newsweek and an editor at The New York Times.

Coates Bateman, True/Slant Executive Director, Content & Programming

Coates Bateman

Executive Director, Content & Programming

Coates manages contributors and content for True/Slant. His goal is to bring together the most distinct, knowledgeable and trusted voices in media. Previously, Coates was an Executive Producer at AOL News, where he launched AOL's first-ever political blogging network and a series of general interest news blogs. Coates spent the first half of his professional career as an editor in book publishing, most recently at the prestigious Nan A.Talese imprint at Random House. Before that he worked at William Morrow/Avon and Arcade publishing.

Steve McNally, True/Slant Chief Technology Officer

Steve McNally

Chief Technology Officer

Steve oversees True/Slant’s technology architecture, software development and site operations. He came to True/Slant from Condé Nast, where he spent eight years, most recently as Senior Director, Product Development. In that role he managed the build-out of Parade.com's core platform and publishing tools. Prior to that, Steve managed channel development for About.com, where he designed, built and launched an affiliate ad network. Steve also worked for Prodigy, where he built platforms and processes for internal communications as well as partners.

Michael Roston, True/Slant Senior Producer

Michael Roston

Senior Producer

Michael oversees True/Slant's homepage and topic streams. Before joining True/Slant, he was the New York Sun's Online Editor. As a journalist, Michael has also reported on national political news for the Huffington Post, RawStory.com, and the Village Voice. Earlier in his career, he worked in Washington for a non-governmental organization that focused on American policy on weapons of mass destruction nonproliferation in the former Soviet Union, Iraq, and Libya.

Andrea Spiegel, True/Slant Chief Product Officer

Andrea Spiegel

Chief Product Officer

Andrea drives the True/Slant product experience and business platforms. She previously worked with three early stage companies building out their social publishing products and systems. Andrea spent nine years at AOL, most recently as Vice President of Programming and Operations. While at AOL, she managed wireless, messaging, programming and community products and platforms. Andrea's roots are in television production. She spent 10 years at Fox Television, where she served as Show Producer for the news magazine A Current Affair and also covered stories in the U.S. and abroad for The Reporters.

Our Partners

Athletics

True/Slant formed a partnership with Athletics, a design collective based in Williamsburg, Brooklyn. Across a six-month span, Athletics worked with True/Slant to develop a fully-formed brand and web design strategy. Today, Athletics remains involved in ongoing design developments.

Daylife

Daylife helps publishers of all sizes effortlessly source, organize and curate media with editor-friendly tools.

Indieclick

IndieClick collaborates with premium brands and publishers to design and deploy custom advertising campaigns.

Zemanta

Zemanta provides simple point & click enrichment of blog posts in real-time while you type. It suggests tags, links, photos, related articles, and more.

More about True/Slant

See the media's slant on True/Slant: Howard Kurtz from The Washington Post, Walt Mossberg from The Wall Street Journal, and more...

Contact Us

Interested contributors:
voices@trueslant.com

Marketer inquiries:
advertise@trueslant.com

Press inquiries:
press@trueslant.com

Partner opportunities:
biz@trueslant.com

General inquiries:
info@trueslant.com

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