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Feb. 8 2010 - 12:21 am | 881 views | 0 recommendations | 3 comments

Super Bowl upset: Google puts on the best ad

Google doesn’t have to do much advertising, since it’s so entwined in our lives already. But the company decided to spend the big bucks to advertise during this year’s Super Bowl. Google CEO Eric Schmidt sent out a pre-game tweet about it on Saturday:

Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)

Google went all traditional with a real, broadcast ad. And, according to a panel of experts (a.k.a. Kash Hill & associates), the search giant dominated its competition (mainly Coke and Bud Light). Here’s the “Parisian Love” advertisement:

Awwww, so cute, right? It makes you almost forget about that whole “Google-NSA love” thing…

Google has been hammered over the last week for its courtship of the National Security Agency. To sum up: Google has enlisted the help of the NSA in protecting itself against hackers. But “Google” and “NSA” in the same sentence freaked out privacy organizations, who were concerned that, in exchange for offering Google added security, the NSA might want assistance enhancing their surveillance capabilities.

Getting the millions of people watching the Super Bowl to feel all warm and fuzzy toward the company “that does no evil” may have been one of the most strategic plays of the evening.

Well, second most, after the Saints’ onside kick in the second half.

*** P.S. CNET kind of ruined “Parisian Love” for me, by pointing me toward the Slate parody for Tiger Woods:

Definitely less cute than Google’s version.


3 Total Comments
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    Overall I was pretty disappointed by the ads during the Superbowl. I don’t think they are ever that good, but the whole inside joke about every single one being about slapping, hitting, talking animals, and tackling women is just getting old and boring for me. In this context, I do think that the Google ad was one of the best.

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    I am a writer, reporter, editor and blogger. I'm an editor at Above The Law, where I blog about lawyers, judges, law firms and the legal industry. Here at True/Slant, I write about our changing notions of privacy.

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